KANSAS CITY — Americans are eating more snacks, according to reports from such groups as Packaged Facts, Canadean and The NPD Group. Yet recent sales data show one traditional snack has not capitalized fully on the trend. U.S. retail sales of pretzels were $1,186,546,304 for the 52-week period ended Aug. 7, which was down 2% from the previous 52-week period, according to Information Resources, Inc., a Chicago-based market research firm.
To ignite pretzel sales, snack makers might consider using such ingredients as rice flour and ancient grains to create gluten-free varieties. Although not among the top five pretzel brands, the gluten-free brand Glutino rang up a 10% increase in pretzel sales to reach $14,340,742 for the 52-week period ended Aug. 7, according to I.R.I.
Firebird Artisan Mills, Harvey, N.D., offers two flour blends for gluten-free pretzel applications, said Chris Krenzel, director of sales and procurement. One blend contains both white and brown rice, starches, and xanthan gum. It may be used as a cup-for-cup replacement flour for wheat flours. The company also offers an ancient grain blend that consists of quinoa, sorghum, millet, teff and amaranth. It works well when mixed with other gluten-free flours, starches or gums.
“Rice flours are less expensive and often provide a neutral taste to the end product,” Mr. Krenzel said. “The benefits of working with ancient grains are the additional nutritional values and the more refined, robust taste of the end product. Each ancient grain comes with its own taste profile. Quinoa has a nutty flavor, while millet and sorghum are milder and more earthy.”
Formulators need to keep track of dough flexibility in gluten-free pretzels.
“Whether you’re looking for a chewy soft pretzel or a crunchy pretzel stick, getting the right dough flexibility can be a challenge with gluten-free flour,” he said. “Gluten-free flours are much more dense than wheat flours and can have some flexibility challenges when baking or extruding. Adding xanthan gum or tapioca starch (or a mix of the two) as a bonding agent makes the dough more flexible.”
Ancient grains tend to hold more water than wheat flour, said Angela Ichwan, senior director of research and technical solutions for Ardent Mills, Denver.